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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc. August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Captaris Workflow - Business Process Workflow Automation by Captaris Captaris Workflow provides flexible, integrated business process workflow automation for organizations using Microsoft software, enabling productivity, accountability, and compliancy. Captaris Workflow tasklists can be delivered to Outlook, CMS, SharePoint, Captaris Workflow Webaccess, a web portal, or a wireless device.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

RealDialog - Knowledge Management, Web Self-Service and Search Solution by Astute Solutions (E-mail this company) RealDialog is a knowledge management, intelligent search and Web self-service solution that enables companies to deliver consistent, accurate, and timely information at every customer touch point. It offers superior capabilities for Web self-service, contact center agent assist, email response management, and employee knowledgebases.  (ASP & SOFTWARE PRODUCT) GO TO DETAILED REPORT

WCM to the tenth power by SDL Tridion August 2008 - (Free Research) Rapid advances in technology are pushing WCM to a higher-level. Our expert will address the value of delivering content to multiple channels including Web, email, and wireless. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Akamai Services for the High Tech Industry by Akamai Technologies (E-mail this company) Akamai solutions for high tech companies provide a high-quality user experience that improves the success of your online activities. Whether your goal is to increase downloading of electronic software or to drive greater adoption of your B2B portal, Akamai can deliver to your customers faster software and page download times across the globe.  (SERVICE) GO TO DETAILED REPORT

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element. January 2008 - (Free Research) NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Forrester Research: Web Content Management for External Sites by SDL Tridion August 2008 - (Free Research) Read this white paper to discover how to implement comprehensive Web Content Management (WCM) to establish an effective Web presence. Explore the steps necessary for managing and delivering persuasive content experiences. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Omneon – A Considered Route to Success? by Omneon July 2008 - (Free Research) Omneon has mapped out a plan to gradually move further into the large-corporate market for storage that supports unstructured content. This includes audio, video and digital images. Omneon’s ultimate aim is to be a key player in the general storage market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A 15 Minute Guide to Enterprise Content Management by EMC Corporation. March 2008 - (Free Research) Learn how to manage all the unstructured content in your organization. This 15 Minute Guide to Enterprise Content Management shows how to turn content into an asset for making faster decisions, winning and keeping customers and improving workflow. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SolarWinds Real-Time NetFlow Traffic Analyzer by SolarWinds September 2008 - (Free Research) Real-time NetFlow Analyzer unlocks the power of NetFlow on your network. This new free tool determines the types of traffic on your network, where it's coming from, and where it's going. Download your free trail today. (DEMO) VIEW ABSTRACT | GO TO DEMO

Web Content Management: Beyond Traditional Models by SDL Tridion May 2008 - (Free Research) This webcast examines the types of content management systems available, the differences between standard WCM and persuasive WCM that both manage and deliver content, and explores web delivery extras such as personalization and multichannel delivery. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation. September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Tips to Turn Your Website into a Marketing Machine. by HubSpot June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

5 Tips to Turn Your Website into a Marketing Machine by HubSpot June 2008 - (Free Research) Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Search Engine Optimization (SEO) 101 by HubSpot June 2008 - (Free Research) What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Akamai Insight: Time to Market Matters for Online Video Media by Akamai Technologies. May 2008 - (Free Research) Akamai, with Stream OS, provides a streamlined video distribution workflow and a scalable, global distribution platform to get more media to market, faster than ever. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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